New Year (2024), New Challenges

2023 was the year of redundancies & scaling back in the tech world, & like many others, I was one of the 20% who were “let go” early that year. I don’t think I’d experienced such a tough job market in the tech sector & I can remember the .com bubble bursting in the early 2000s, & the carnage of the GFC post 2008.

That said, the year ended nicely as I was appointed as Customer Insights Manager for the Austrian scale up, Jenis. Jentis have developed an innovative, GDPR compliant Server Side Tag Manager, which provides quality first party data to marketing teams. Jentis is well placed to be a major player in the digital analytics space in the “cookieless” future (“cookieless” is a meaningless, misleading & even deceptive phrase – all tracking/analytics tools drop a “first-party” cookie if you provide consent, & as HTML is stateless, “strictly necessary” session cookies will also be used even without consent, otherwise the website won’t function) .

As part of the product team, my job is to connect with customers, partners and the digital analytics community and provide insights and analysis to help define the product roadmap. This is a role I’m really excited about!