Today I passed the second compulsory Google AdWords certification exam. The first exam is the Advertising Fundamentals, which covers AdWords account and campaign management, amongst other things. The other exam I passed was the Advanced Search which covers advanced best practices for campaign management and promotion.
As its name implies, the Advanced Search exam is a much more difficult proposition. It covers bidding strategies, maximising campaign profitability, AdWord tools, conversion rate optimisation, ROI calculation, amongst other aspects of AdWords campaign management.
It will probably take a couple of days before my Google Partner status is updated with my certification details. in the meantime, I’ll be implementing some of the strategies I learned about to the benefit of my PPC customers.